These days there is a new recipe to business success, a fast track approach if you will, that gives you immediate and unparalleled market reach and an in-built trust in your product or service offering. The caveat, you need to be a public personality. We did not say it was easy, did we? Only faster. Whether you are an influencer like Emma Chamberlain launching Chamberlain Coffee or a distinguished movie star like Elizabeth Hurley with her swimwear brand, having an existing platform further amplifies the voice of your brand without needing to rely on traditional means of marketing. It’s a win-win for all. Public entrepreneurs today get to bypass barriers to entry, and the community receives a product/service they can fully trust. Taylor Shien is a hugely successful model turned entrepreneur leveraging her community and reach to provide skincare solutions for the benefit of all.