While Kala Ghoda is regarded as the art district of Mumbai, there is a fair sprinkling of galleries beyond its boundaries. Seven art spaces from Prabhadevi, Lower Parel and Worli have come together to be a part of the Mumbai Midtown Arts Collective (MMAC) that aims to bring the focus on midtown Mumbai for art connoisseurs. Together, they will host Art Night Friday, where on the third Friday of every quarter, galleries will remain open till 10 pm (on the lines of Art Night Thursday in SoBo) to draw in a new audience.

Rashmi Dhanwani, founder of The Art X Company, and Anupa Mehta from Anupa Mehta Arts, are helming the initiative. They will also host workshops as part of Art Sundays. "The conversation between galleries had been on for several years. But last year, we tried it for the first time during Mumbai Gallery Weekend, and it worked. There is an incredible amount of creative energy here, with its offices, design studios, performance centres and galleries. We saw this as a viable way to show that this is a space to be reckoned with," says Dhanwani.