Mumbai witnessed an overwhelming response to Golden: The Moments, a global exhibition celebrating Jung Kook’s solo album. Hosted at Mehboob Studio, the immersive experience highlighted K-pop’s growing cultural influence among Indian Gen Z fans
Jung Kook. File Pic
Reaffirming its growing love for K-pop, India once again witnessed an overwhelming fan turnout at ‘Golden: The Moments’, a global exhibition exploring Jung Kook’s first solo album, in Mumbai’s Mehboob Studio.
For Indian fans who have followed his journey largely through screens and streaming platforms, the exhibition marked a rare opportunity to step into Jung Kook’s world in physical space.
Jungkook’s exhibition in Mumbai was brought to Indian shores through a partnership between BookMyShow Live and producers of the exhibit and HYBE, the global entertainment lifestyle platform company behind BTS.
The exhibition organised at Mumbai’s Mehboob Studios attracted a predominantly youth audience, with Gen Z accounting for over half of all visitors, highlighting K-pop’s growing cultural impact in India.
The connection runs deep, with 22 per cent of attendees returning for a second visit to relive the ‘Golden: The Moments experience’.
The immersive exhibition takes visitors through multiple carefully curated zones that chart Jung Kook’s journey from his early days with BTS to the landmark moments of the ‘Golden’ era. Showcasing music videos, iconic stage outfits, behind-the-scenes glimpses and personal reflections, the zones titled Golden: Journey, Golden: Moments, Golden: Shine, Golden: Solid, Golden: Substance, Stem, Theatre: Shine, and Hallways 1 and 2 culminate in a contemplative space celebrating Jung Kook’s deep connection with the BTS Army.
Beyond the experience, the official merchandise of Jungkook also emerged as the major crowd-puller. Furthermore, ‘Golden: The Moments’ photo items, along with the official cap and the necklace, are among the top-selling collectibles at the exhibition.
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