Mumbai loves KiKi

Call him Drizzy Champagne Papi or simply Drake Canadian rapper singer and songwriter Aubrey Graham is not just loved and revered across the world he is also an Internet favourite When his song Hotline Bling a bonus track from his fourth studio album Views released in 2015 apart from rocking the chartbuster it also became an online rage Drakes innocuous and kooky way of dancing went on to be featured in memes two years down the line The album cover too went viral Such that Jimmy Fallon on his popular TV show recreated a mini Drake toeing the online trendDrakeNow with his new single In My Feelings another fad has been unleashed After Instagram user theshiggyshow shared a video of him dancing to the song fans across the globe are amping up the tune on their car stereos and filming themselves dancing along a moving car If you search for kikichallenge on Instagram there are 48831 posts and typing kekechallenge will route you to 80000plus posts The challenge is also being called inmyfeelingschallenge and a myriad other hashtags have followed Mumbai is not to be left out Scores of young fans have taken to the citys streets all breaking a leg and some doing it literally The challenge has its own hazards tooFrom left Ridge Fernandes Shanaya S and Jeffrey Lewis PicDatta KumbharKya kiki kiki chalu haiFor Shanaya Sardesai 24 a DJ and blogger it all started when she found her Instagrams explore section inundated with kiki challenge videos She then pinged her friends Jeffrey Lewis 27 a banker and content creator and Ridge Fernandes 25 a photographer suggesting that they do something fun around the hashtagI work for a bank and sometimes to create content on a daily basis is difficult We met last Sunday and went out without any expectations Lewis shares I think we did this out of a pure love for dance It was a sudden plan and we didnt fathom such a massive response Fernandes admits He was driving and filming the video and towards the end he says Kya in logo ka kikikiki chalte rehta hain khatam hi nahi hota and drives off leaving everyone laughing uncontrollably I thought well get around 5K views a couple of hours later I learn that weve already crossed a lakh It was insane because none of us saw it coming Sardesai saysSajjad Khan recreates the popular routine PicSatej ShindeSafety firstAs the frenzy keeps rising so does the concern The challenge has received a lot of flak as people dub it dangerous and stupid There is an entire stream of kiki challenge fails which shows people getting severely injured in the act A leading US news network even interviewed senior citizens who discouraged people from participatingSocial media influencer Sajjad Khan 22 whose video went viral too has a befitting response Making the video was far from impromptu Theres a lot of risk involved I practised the steps and shot it the following day at 6 am with a complete team Khan saysOur goal was to make it look impromptu but friends were there to ensure my safety as well as of those around Mumbai has busy streets and shooting on a private road is a completely different scenario he cautionsJamie WhiteKeeping it simpleFor 26yearold producer and diehard Drake fan Jamie White the video happened organically On a rainy afternoon my cousin and I decided to try it out on a road where I wouldnt get run over Eventually everything worked out says White whose video garnered almost 2K views Whats her take on the trolls I get trolled no matter what I post But I dont care about the odd few Find empty roads or shoot in your parking lot she suggestsPage views as of 830 pm yesterdaySimran Kaur shows off her moves PicNimesh DaveShes got the moves like JaggerDancer and social media influencer Simran Kaur Purewal 22 is perhaps the first vlogger who has managed to come close to the original routine That she is a professional dancer helped enable that I came across the challenge on social media It looked like a lot of fun and totally me I am a professional dancer and have always wanted to dance on the road so I loved the concept she tells usIn the video it appears as if Purewal jumped out of the car and began dancing Clarifying she says Early morning we went on a private road for safety reasons I had a lot of assistance My car has only two doors and so we all decided that I get down from the drivers seat Even though it looks like I am driving it was actually a camera trick My brother was on the wheel Apart from views Purewal also received criticism from trolls but that hasnt dampened her spirits In the end I will remember the love I got from so many peopleCatch up on all the latest Mumbai news crime news current affairs and also a complete guide on Mumbai from food to things to do and events across the city here Also download the new midday Android and iOS apps to get latest updates