Q. How did this collaboration come about? Why did you feel the need to get an international designer for your line?
A. We have always been looking for great talent, people who can do justice to Label while keeping the heritage aspect in mind. I wanted someone who has had a depth of experience, and Samy Chalon was the right person. Samy and I met accidentally but as I spent some time with him, I realised he was a good fit. His background and pedigree was a fantastic fit. His design process matches with ours and he understood the importance of heritage.

Amrish Kumar, designer Ritu Kumar’s son, who manages their pret line, Label, has joined hands with French designer Samy Chalon (below) for a Spring /Summer line