The battle to spare the planet has transformed into a pitched fight among governments and organizations, among organizations and shopper activists, and sometimes between purchaser activists and governments. According to one of the recent studies, In India, in excess of 4,300 activities with about 4.7 billion square feet of developed territory had enrolled for green innovation as of September 2017. India's green structure showcase is second just to the US, and it is assessed to twofold by 2022 at 10 billion square feet esteemed at around $35-50 billion.

Himansh Verma, Chairman of Navrattan Group of Companies stated, "The venture Navrattan Green Cement Industries Pvt. Ltd. is bringing the revolutionary product in the Indian Markets which is Navrattan Green Crete. With an increase in awareness of environmental situations and degrading natural resources the construction industry is moving towards opting eco-friendly technologies and products. NGCIPL is manufacturing green cement in India; the product is the replacement of ordinary Portland cement while being much more sturdy, durable and sustainable than OPC.”