Today social media influencers are driving fashion with full force. They are transforming the way fashion brands connect with their core audience. Whereas some may comprehend fashion influencing as owning dreamy wardrobes and traveling in heels, believing so is like judging a book by its cover. Fashion blogging constitutes of rising to new challenges, being draped in hectic schedules and fostering creative experiments, every single day. Natasha Shrotri is a name that instantly pops up in our minds, for she is long experienced in the field and is a leading influencer from Pune. With her trendy styling hacks and chic fashion sense, netizens love her style statement.

Living in a city that loves fashion and shines through its local styles, she was deeply inspired and wanted to explore more. Hence, truly spirited as a fashionista, she gave a spark to her dreams in 2010, when she started her blog in Buenos Aires, Argentina. Kickstarted as a hobby, she molded her blog into a successful career with sheer hard work and dedication. Interestingly, Natasha worked as an electronics engineer in a multinational company before venturing into the fashion domain. Her courage to make the leap of faith can be credited to the Army background she hails from.