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Short-form video app users in India expected to hit 650 million by 2025: Report

The growth is said to be driven by the addition of 300 million new internet users by 2025, and the number of users will help the medium occupy the second spot after television in the country

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Image for representational purpose only. Photo: istock

Image for representational purpose only. Photo: istock

After Facebook and Google, the short-form video apps are set to take over as the second biggest segment in India in terms of time spent, even overtaking OTT platforms, a new report showed on Thursday. The monthly active users of the short-form segment are expected to grow more than two times to reach 650 million users by 2025, clocking the second spot after television.  

This significant growth is largely expected to be driven by the new 300 million Internet users that will be added by 2025.  

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