When it comes to evolving his businesses, Stephen Orso never rests. Orso is always looking for new opportunities to grow his various investments and entrepreneurial projects. In order to not fall behind during this time of global economic instability, Orso is staying vigilant and looking to get creative with his endeavours. This is especially true for Orso's record label, Loyalty Records.

Concert touring is a big profit generator for the music industry and unfortunately, with the closings of large, indoor gatherings, the industry has suffered. Further, for any number of reasons, since the start of this pandemic, global streaming numbers are actually down compared to what they were pre-quarantine. Orso, who is the Founder and CEO of Loyalty Records, has had to get more creative than ever in order to help his musicians weather this storm. Orso has pushed his artists to find novel ways to engage fans and to even build more of a personal bond with them.