Creativity plays an important role in the lives of every social media influencer. Originality and authentic content are what intrigues the audience to look up to an influencer. The fashion industry has seen a lot of bloggers. Tanvi Sukharam, a reputed blogger began her journey in 2016. Without having any clue, she thought of making a career as an influencer which was a new thing then. However, her journey hit a roadblock on several occasions as she struggled to find brands for collaborations. The doors of success gradually opened for her and she started getting a lot of brand collaboration offers from the clients.

Besides fashion, Tanvi’s Instagram feed is a mix of lifestyle and travel and she even promotes a lot of beauty brands. What started as her dream has become a reality now. As a blogger, Tanvi also gets a lot of packages from brands, designers and start-ups. Talking about it, she said, “Honestly speaking, those are complementary packages which brands give as a sweet compensation to an influencer. There goes a lot more of hard work and authenticity in creating a brand that people choose to be influenced by. These are the perks influencers get and I love what I am doing.”