What: Arun Chaudhuri, an advertising professional, has been in the industry since the 1970s and has worked with organisations such as Clarion McCann Advertising Services, OBM, RK Swamy and now owns BRAND, a marketing research and creative services company.

Fabric ads used to include both — a man and a woman. To denote lifestyle, props were used, such as a motorcycle, a pair of binoculars, a plush office seat, a camera and so on. The Poddar Textiles ad includes all the masala. Most ads have fewer visual props.