Waseem Amrohi an Award-Winning Digital Marketer, Expert Advertiser & The Founder and CEO of advertising agency “Inking Ideas” bringing more than twenty years of executive experience with leading agencies like Webchutney, Resultrix Media, Everymedia Technology and many more. He has worked for more than 450 plus brands, 70 movies, and many Television Channels. He has been a part of various award-winning campaigns. He has worked as a multimedia designer, head of Campaign Strategy, and also has been the head of the Creative department. He has completed digital marketing for some of the remarkable movies in Bollywood and Hollywood. Waseem Amrohi explains the role of Digital marketing after corona.

Digital marketing is an ever-evolving process that helps us maintain a strong social media presence for our business growth. Before the coronavirus crisis affected us, the brand builders had certain limits towards nurturing their brand online, they focused more on traditional promotional content and less towards the digital content. With outdoor advertising being the main format, marketers spent more on print media and campaigns to create awareness of their products and services as their main target was to get people’s attention and also to engage them. This behavior changed drastically after the pandemic made its way across the globe.