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Women entrepreneurs can create better and successful brands

Entrepreneurship clearly defies the laws of gender and has got much more to do with how and where one utilises the opportunity instead of a gender-based label

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This picture has been used for representational purposes

This picture has been used for representational purposes

The word 'entrepreneur' is derived from the French word 'enterprendre' which means to undertake. Anyone who undertakes the responsibility of running a business venture, giving it time, value and money is regarded as a successful entrepreneur. Being an entrepreneur is an attempt to create value through recognition of business opportunity. It is a milestone defining the opportunity for who so ever chooses this path- be it a male or female. Entrepreneurship clearly defies the laws of gender and has got much more to do with how and where one utilises the opportunity instead of a gender-based label.

However, there has been the emergence of many studies and researches that were done specifically to find out the ultimate results on 'who rules the business better' among men and women. As per a research conducted by Centre of Entrepreneurs- "Women entrepreneurs are more likely to work towards controlled, profitable growth with relatively little interest in merely positioning themselves for a lucrative exit."

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