Women leadership and leading the dialogue for change, this is how Godrej Group celebrated Women’s Day

On Womenrsquos Day 2021 Indiarsquos leading conglomerate Godrej Group through its various businesses came together to lead the way in promoting women leadership This year the global theme for Womenrsquos Day is ChooseToChallenge where everyone is being asked to take the responsibility of their own thoughts and actions to create a beautiful equal world The campaign profoundly urges every person irrespective of their gender culture ability and orientation to first challenge the deeply wired biases and stereotypes within themselves before asking others to do so externally Ultimately changing and creating a beautiful equal worldLink to the Masterbrand film httpsyoutubew2MhqJqN7tAThe group digital film aims to highlight the fact that this womenrsquos day instead of just wishing her and expecting things to change one should rather instigate the change and challenge the stereotype within himself or herself Changing from within is what will guarantee the fulfilment of a dream of an inclusive worldCommenting on the group film Tanya Dubash Executive Director and Chief Brand Officer Godrej Group said ldquoWomen have always been facing the challenge of having more to prove than their male peers to be taken just as seriously This is all due to our conditioning and stereotypes That is why on this womens day we would like to urge everyone to challenge their stereotypes Each one of us irrespective of gender culture ability and orientation has certain internalized stereotypes It is our responsibility on an individual level to challenge these beliefs and create a beautiful equal and inclusive society At Godrej we strongly believe that each one of us is unique and we can only truly grow when we can be our whole self at work We as an organization will continue to understand and support the challenges that women face so that they choose to challenge at the workplace We constantly strive to create an environment where women are provided the freedom to enjoy the best of professional and personal choicesrdquoldquoSo many of us carry unconscious biases within ourselves about gender But gender is itself a construct We hope that this video will encourage viewers to challenge their own frameworks and reimagine a more equal world and then translate this reimagination into daily actions that bring about changerdquo added Parmesh Shahani Head DampI and Godrej India Culture LabGoodknight Indias leading household insecticide brand from the house of Godrej Consumer Products Ltd unveiled a new digital film Themed around PyaarWaliProtectionrsquo the film is based on true stories of real characters and each sequence is treated like a slice of life humane story portraying different roles of women acting as a guardian a friend and a protector and how Goodknight leverages these little moments and celebrates womanhood on this special occasion of Womenrsquos Day making the film powerful heartwarming and enduring The film is also helmed by four women leaders like Shreya Shroff as the Director of the film Shraddha Singhvi as the Producer Priya Pardiwalla as the Creative Director and Somasree Bose as the Head of Marketing for brand lsquoGoodknightrsquoGodrej Expert released BeautyThatEmpowers digital film featuring the Godrejs Saloni programme which is on a mission to provide financial support and trained over 25 lac women till date to become beauty professionals This year due to the pandemic the business of these women was down by 5037 and Godrej Expert decided to provide financial assistance upto INR 20000 per beautypreneurIn addition to the digital films Godrejrsquos premium hair care and styling products brand BBLUNTtook a cultural stand against a universal haircut and challenged the stereotypical name with BoycottBoyCut The brand invited men and women to come together to rename the haircut to a title that is modern trendy chic but more importantly inclusive and gender neutral in nature Celebrities and leading content creators also joined forces with the brand to change the preconceived notions around short haircuts by sharing thoughtprovoking personal anecdotes on their Instagram handles Further consumers have got onto the bandwagon by uploading their own pictures sporting short cropsThrough OnlyForYou campaign Godrej Security Solutions announced a special womens day sale on their shop site on products ranging from home cameras to UV Sanitizer cases A special purchase code GSSWOMEN08 code is also available to avail of the discount on these products Visit httpsshopgodrejsecurecom to avail the special discountsScript a Godrej venture has revealed a study titled lsquoA New Sense of Placersquo highlighting how women manage home and professional tasks without flinching by leveraging technology It is based on responses from over 2000 Indians across age groups and cities on cultural and lifestyle changes embraced by people Godrej Locks EcocertFrance certified organic baby skincare brand Goodness Me Godrej Jersey ran digital contests as well where patrons got a chance to win exciting prizesThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever