In 1994, Rajesh Dedhia along with 3 brothers started a small trading company in the buzzing area of Khar Garments Market. With 100 per cent control solely and decades of experience, he has taken the brand to new heights of presence in more than 300 cities and villages in India. Apple Plus was a started with an aim to provide high-quality men's shirts at the lowest prices in the market. It was built with the foundation of 3 strong pillars: consistent fit, high-quality fabrics and continuous innovation. As a result, the brand experiences one of the highest levels of customer satisfaction and loyalty.

It specialises in the classic white shirt which is the staple of every man's wardrobe. A white shirt is the definition of the most simplistic yet stylist fashion product. Apple Plus is 'the brand' if you want a white shirt. There have been instances when people have had to wait and pre-book these shirts during festive seasons. "I've been buying Apple Plus shirts for nearly 20 years now. I don't even try my shirts anymore before buying because I know my size and I trust them." said Rajdev Chobey one of the loyal Apple Plus customers from Borivali.