Masaba and her eponymous beauty brand, LoveChild changed the beauty game over the last year by creating some of the absolute brown girl friendly beauty products. Naturally, Masaba had to take a moment to celebrate her brand’s first anniversary. And what better way to celebrate than with some new exciting beauty drops!

The consumer love has been immense in the form of 4.5+ ratings on key product categories, with some standouts like Meetha Bullet Lipstick & Hukum Liquid Lipstick, and Masaba’s personal favourite Antiguan Decaf Fragrance. Moving ahead, the brand plans to introduce more innovative and inclusive products that continue to delight the Indian consumer.