Mumbai based fashionista and Rising fashion and lifestyle blogger Farah A Oomerbhoy is creating her own niche by creating content based on lifestyle fashion and beauty on her Instagram page farahlucious. Bold and outspoken, she dares to say what others are afraid to. Born in an influential business family in Mumbai Farah A Oomerbhoy has had a chance to travel the world and thus explore various places, their culture, fashion and trends.

Farahlucious says “I believe self love is the first step towards a happy healthy and beautiful life. People confuse self love with self obsession but they are 2 very different things. Nowadays everything is so perfect and flawless on social media , i want to keep it real , if i create content it will be “real “ and i don't want my page to look like a blog full of “paid advertisements “. I only talk about brands I believe in and speak about products I truly love. I also want to refrain from arrogance and create a personal rapport with my followers and give them all the help I can based on my experiences . Fashionista Farahlucious also wants to help break this stereotype of what beauty and perfection is. The truth is everybody type  and every skin colour  is gorgeous , one only needs a little bit of grooming and self love to be the best version of themselves “