The FIFA World Cup 2026 trophy will arrive at the New York-New Jersey Stadium inside a bespoke Louis Vuitton trunk, after the French luxury fashion house has been named the Official Supplier and Branded Licensee of the tournament.

The specially designed trophy trunk will transport and showcase the coveted prize during the final, where it will be brought onto the pitch as part of the official ceremonies programme. The moment will continue a tradition that has become a signature feature of the World Cup since 2010, with a Louis Vuitton ambassador and a FIFA Legend presenting the trophy, according to a press release by FIFA.