ICW is definitely a more disruptive and democratic format,says Falgun

Designer duo Falguni and Shane Peacock forayed into a fullfledged bridal segment with the launch of their latest couture collection at the digital India Couture Week ICW being held digitally for the very first timeThe duo presented a fashion film titled Spectacle Prive which featured Bollywood actress Shraddha Kapoor as the showstopper Directed by the designers the fashion film recreates all the hustlebustle happening behind the scenes of realtime fashion showsIANSlife spoke to the duo to know more about their collection the experience of a virtual fashion show and the pros and cons of the digital format Read excerptsTell us more about the collection What is it inspired ofFalguni The collection is inspired by the rich heritage culture architectural marvels and the abundant flora fauna of Jaipur The Pink City The city fuels the collections creative ingenuity and its element percolates in the designs We have forayed fullfledged into the bridal segment the very first time and the showcase includes bespoke bridal lehengas in classic red a colour that is immensely significant to the Indian brideHow was the experience of being a part of a virtual fashion showShane The experience was exciting Planning things for this years India Couture Week was similar to a certain extent to our previous physical shows The rush of showcasing something different the designing and creative processes is just the same That said we are happy to be a part of India Couture Weeks first digital showcaseHow do you think the audience takes to the whole virtual experienceFalguni We believe the virtual experience is a great format as we will be able to reach out to a wider audience across the world as compared to a physical fashion show It is definitely a more disruptive and a democratic format People who may not have had access to fashion weeks will now be able to see the collections through a lens of curiosity and excitementWhat are the most important points to keep in mind while showcasing a collection virtuallyShane The most important thing to keep in mind is the storytelling should be clean and crisp and of course the purpose of the film is to show the concept thus engaging the audienceWhat are the pros and cons of holding virtual fashion showsFalguni If you plan things properly then you can overcome any challenge Since we had enough time on hand to prepare for our collection as well as for our shoot these challenges dont seem insurmountable The challenge of social distancing reduced staff remote working can be taken care of with the right mindset and planning We have planned for these new ways of working and we had enough time to prepare a breathtaking new collectionCatch up on all the latest Crime National International and Hatke news here Also download the new midday Android and iOS apps to get latest updates MidDay is now on Telegram Click here to join our channel middayinfomedialtd and stay updated with the latest newsThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever