Anita Dongre becomes the first Indian designer to launch a flagship store in Beverly Hills, blending mindful luxury with India’s rich craft heritage
Anita Dongre flagship store in Beverly Hills, USA. Photo Courtesy: Special Arrangement
Indian fashion designer Anita Dongre has become the first Indian designer to open a flagship store in Beverly Hills, Los Angeles. Spanning 3,000 sq. ft. on Wilshire Boulevard, the new boutique marks Dongre’s fourth international outpost after New York City and Dubai, further underscoring her growing global influence in promoting Indian craftsmanship.
Inside, the space reflects the essence of modern-day Rajasthan. Hand-painted Pichhwai murals, embroidered textiles, bespoke wallpapers, and handcrafted furnishings come together to create an environment inspired by India’s artistic heritage. Each element has been made by artisans across the country, blending traditional craft with contemporary design.
A notable feature of the store is a life-sized sculpture of an elephant matriarch and calf — part of The Great Elephant Migration, a global art initiative that advocates sustainability and indigenous craftsmanship. Created from invasive lantana weeds by Indian artisan communities, the installation draws attention to environmental and social consciousness through art.
Speaking about the launch, Dongre said, “For me, bringing this store to Beverly Hills is more than just a milestone in fashion. It’s about honoring the hands of skilled women artisans and sharing their stories with the world.”
The opening event was co-hosted by actor and producer Mindy Kaling and Never Have I Ever star Poorna Jagannathan, and attended by Jay Shetty, Payal Kadakia, Richa Moorjani, Deepica Mutyala, and Nidhi Sunil, among others. The evening highlighted Dongre’s blend of luxury and culture, where Indian artistry meets global design sensibilities.
Known for her focus on sustainable fashion and the empowerment of rural women, Dongre has long championed India’s handloom and embroidery traditions. With the Beverly Hills flagship, she continues her effort to bring Indian design and craftsmanship to international audiences.
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