Indian beauty and lifestyle company Nykaa has opened its largest store in the country in New Delhi. 

The 5,500 sq. ft. store called Nykaa Luxe is situated at Ambience Mall in Vasant Kunj. Designed as an immersive “beauty playground”, the new store marks a significant step in the brand's investment in premium beauty retail, at a time when India’s beauty and personal care market is entering a period of significant expansion.