India is known for its penchant for glitzy and extravagant jewellery. From weddings to festivals to family functions, almost all year we celebrate our love for grandness through clothes and jewellery. However, we are also known to cling to things we are emotionally attached with. Therefore, we put in a lot of thought in our jewellery. “Jewellery is never an impulse purchase in India,” says Rishita Sharma, the founder of Soraya, a debonair jewellery brand from Jaipur. Especially in times like these when the extravaganza is slowly vanishing; people are turning to evergreen pieces or designs that are time tested and can be used in multiple ways for multiple occasions.

Why do we need timeless minimalist jewellery now more than ever?