Indian skipper, ViratKohli recently launched a Diwali campaign called India Ethnic Week. He announced the campaign on social media; where he urged people to wear Indian Ethnic wear on all 5 special days of Diwali, which comprise the days of the India Ethnic Week as well &ndash; Dhanteras, Choti Diwali, Diwali, Milni and Bhai Dooj!
<div class="enbedVideo">
<iframe src="https://www.youtube.com/embed/cjW966aq640" frameborder="0" width="560" height="315"></iframe>
</div>
While talking about his Diwali experiences and love for the festival, Indian skipper ViratKohli said, &ldquo;I have very fond memories of spending the entire Diwali week, from Dhanteras to Bhai Dooj, with friends and family. And I love to don ethnic attire the entire week of celebrations, as I strongly believe that it adds to the festive wali feel!
Adding about the campaign, he said, &ldquo;When Manyavar shared their idea of creating an India Ethnic Week &ndash; urging people to wear Indian ethnic wear throughout the Diwali week &ndash; I instantly loved it and connected with it. I think the youth will also resonate with this idea of celebrating the entire week in ethnic wear for a change and make India Ethnic Week a grand success!&rdquo;
The thought behind India ethnic Week is rooted in the fact that Diwali isn&rsquo;t just a day-long affair; preparations start in advance. The festivities alsobegintwo days before Diwali, from Dhanteras onward and go on till two days after Diwali, till Bhai Dooj. Each day has its own set of religious rituals, social customs, traditions and fun; being dressed in ethnic wear, adds to the #FestiveWaaliFeeling.In the campaign film, Virat puts it aptly when he says, &ldquo;Diwali kaaslimazaatoh ethnic mein hi aatahai!&rdquo;
<img title="Dhanteras" src="https://images.mid-day.com/images/2018/nov/Dhanteras_3.jpg" alt="Dhanteras" /> Virat Kohli's look for Dhanteras
<img title="Choti Diwali" src="https://images.mid-day.com/images/2018/nov/Choti-Diwali_2.jpg" alt="Choti Diwali" /> Virat Kohli's smart look for Choti Diwali
<img title="Diwali" src="https://images.mid-day.com/images/2018/nov/Diwali_4.jpg" alt="Diwali" /> Virat Kohli's vibrant look for Diwali
<img title="Diwali Festival" src="https://images.mid-day.com/images/2018/nov/Milni_5.jpg" alt="Diwali Festival" /> Virat's look for Milni
<img title="Virat" src="https://images.mid-day.com/images/2018/nov/Bhai-Dooj_1.jpg" alt="Virat" /> Virat's spectacular look for Bhai-dooj This is a partnered article with Manyavar and may not necessarily reflect the views of Mid-day editorial
Catch up on all the latest <a title="mid-day news" href="https://www.mid-ay.com/news" target="_blank">Crime, National, International and Hatke news</a> here. Also download the new mid-day <a title="mid-day android app " href="https://goo.gl/8Xlcvr" target="_blank">Android</a> and <a title="mid-day iOS app" href="https://goo.gl/KQziH4" target="_blank">iOS</a> apps to get latest updates

Virat Kohli: I strongly believe that wearing ethnic during celebrations adds to the festive wali feel!

Virat Kohli launches India Ethnic Week for Manyavar

Trending Stories

Latest Photos

Latest Videos

Latest Web Stories

Mid-Day Fast

Home / Lifestyle / Fashion / Article / Virat Kohli launches India Ethnic Week for Manyavar

Virat Kohli launches India Ethnic Week for Manyavar

Trending Stories

Latest Photos

Latest Videos

Latest Web Stories

Mid-Day Fast