Advertisements of unhealthy food products with high salt (HFSS) food products, or ultra-processed food (UPF) are misleading and are "seductive, luring, manipulative or deceptive" people to buy and in turn increasing the incidences of obesity and diabetes, according to a new report on Friday.  

The report '50 Shades of Food Advertising', by the Nutrition Advocacy in Public Interest (NAPi), is based on an observational study of the appeal in 50 advertisements of food products that have appeared in popular English and Hindi newspapers available in Delhi and also took note of some of the ads that appeared in TV commercials during cricket games or few on social media.