Why did Art Deco become successful in Mumbai?
Firstly, Indian architects who graduated from the Sir JJ School of Architecture, practised this style. There were exhaustive discussions of its practice in The Journal of The Indian Institute of Architects. Secondly, heavy marketing by concrete and cement companies in the media promoted that these materials were better than stone, and changed opinions. Lastly, this style indicated a strong sense of optimism among the educated students and architects
in Mumbai.

Professor Mustansir Dalvi