Penguin India’s silver jubilee celebrations that kick-started at the Jaipur Literature Festival, also witnessed the unveiling of the Penguin Car. As part of the anniversary celebrations a customized Ambassador car was designed as a visual representation of the joy of reading. Earlier this week, the Penguin Car finally arrived in Mumbai. A host of fun-filled activities have been planned by Penguin with the Penguin Car to delight every booklover in the city. The car will visit famous landmarks in the city. We spoke with the publishers about the thought and intent behind this unique idea.