Aashka Goradia's guide to cruelty-free cosmetics: 5 reasons you should switch today!

In the aftermath of the pandemic the world has woken up to the concepts of sustainability and mindful consumerism But in no way are these postpandemic concepts For a long time now experts have been trying to make us aware of a holistic all inclusive approach to life Embracing a crueltyfree lifestyle is not just healthier for your body but also for your soul It is a conscious choice to not contribute to the depletion and degradation of natureWhat are crueltyfree cosmeticsAashka GoradiaCrueltyfree makeup products are not tested on animals For the unversed animal testing is an extremely cruel procedure of testing products on animals to ensure that it is safe for human usageTV star and the founder of crueltyfree cosmetic brand Renee Cosmetics Aashka Goradia is an ardent animal lover and passionately believes in a crueltyfree living In an exclusive conversation with MidDay she says ldquomakeup is about empowerment and empowerment cannot come from crushing another liferdquoldquoWhile a bulk of the beauty products is packed with chemicals there are others that are taking that extra step to be against these practices in a bid to be more sensitive as a beauty company and contribute to more ethical practicerdquo she adds ldquoI donrsquot feel that one can build a brand or business by cruelty which is why I wish to promote crueltyfree makeuprdquoWhile going vegan is a sensitive choice you do not have to be vegan to reap the benefits of crueltyfree cosmeticHere are 5 reasons approved by Aashka Goradia to make crueltyfree cosmetics the new mainstream Crueltyfree cosmetics are healthierFacebookAashkaGoradiaNot many of us know that crueltyfree and vegancertified products are generally healthier When you opt for products not tested on animals you are also ditching the bad chemicals like parabens sulfates and synthetic dyes These cleaner cosmetics are better for your skin which means less likelihood of breakouts allergies and inflammation Also there are thousands of vegan skincare ingredients that are proven safe for humans It leads to mindful consumerismThe lockdown has given us enough time to introspect our material choices Many of us have understood that we buy way more than we use So by choosing crueltyfree makeup you cut down your options and end up buying things that you really care for Gradually your choices become a representation of your personality and you know that you stand for a good cause This leads to mindful and minimalist beauty practices You can make a differenceldquoBy not choosing your regular beauty products and opting for a crueltyfree alternative way gives out a message that animal testing is absolutely an unjustrdquo says Aashka She adds that makeup is about transformation and by choosing vegan products you are actually being a part of a larger transformation When you take a stand for a noble cause and put your money to it beauty brands take note of the behavioral shift So spend money on things you really care for and let you money make a statement Animal testing is not necessaryAnimal testing is cruel as millions of animals like rabbits mice dogs etc go blind or die in the due process Aashka reveals that there are thousands of vegan ingredients safe for human usage so itrsquos not really necessary to test products on animals Other than that the FDA has a very strict standard for all FMCG products and a brand must meet them whether or not they test the products on animals Therefore it is possible to eliminate animals testing and come up with humane processes to test products You can save moneyRenee CosmeticsMany crueltyfree brands including Aashkarsquos Renee Cosmetics are budget friendly In fact vegan brands are going out of their way to increase options to create a loyal customer base Renee Cosmetics recently launched its 5 in 1 lipstick So by switching to vegan cosmetics you make ethical choices and also save money