Amazon introduced a new family of Kindle Fire tablets, the HDX 7-inch and HDX 8.9-inch, recently in the US. The new Kindle Fire tablets are slimmer and lighter but come with several new software and improvements including a faster processor, 2.2 GHz quad core processor, Qualcomm Snapdragon 800, 2GB RAM and a May Day button that brings instant on-device tech support from Amazon’s tech advisors.

(From left to right) The Kindle Fire HDX 7-inch and 8.9-inch