Putting weeks of rumours to rest that said Apple was planning to enter the magazine distribution business with its own curated subscription service, the company is now talking to some of the biggest newspapers in the US about adding their stories to Texture -- the magazine app it acquired in March.

"Apple executives, led by content boss Eddy Cue, have reached out to the New York Times, Wall Street Journal and the Washington Post about joining the app, according to people familiar with the conversations, which began this summer," Recode reported on Friday.