San Francisco/New York: Apple Inc's planned video streaming service may not be a tough sell for media companies who could be enticed by the company's ubiquitous iPhones and iPads, which represent a new stream of growth for an industry losing viewers.

Rising mobile viewership, and faster and more reliable mobile networks are paving the way for online TV subscription services to go mainstream in the near future. Add in a gradual decline in cable users in general and it offers a compelling opportunity for media firms to take notice.