Those funky socks from Primark, that deliciously thick cup of hot chocolate, the red top you saw on the Bershka website — where on earth would you find them in Mumbai (or anywhere else in the country)? We have no idea, but we’re positive that Concierge India would know. And unlike their identities, these are well-guarded secrets they’d be more than happy to reveal.

“It’s exhilarating to track something arcane that a customer has requested,” says Ayesha Malhotra, who has been roped in to handle marketing and external relations for Pune-based Concierge India that was set up in May. She revealed her name to us quite reluctantly, and flatly refused to give us the names of the company’s founders. “We don’t talk about the people behind this, but we’re happy to talk all day long about the idea itself,” she says in her email to us.