Actor Dino Morea talks about Cool Maal, the merchandising company he's launched with Malay Parekh, that gives a spin to products endorsed by sportsmen

What made you guys decide on Yuvi as the first guy to strike the Cool Maal alliance with?
Well, he was the most accessible when we were building the concept. He has an on and off-the-field personality most young people identify with. He is a role model for youngsters. He is charming, he has a presence, and when we pitched the idea to him, he loved it. For Yuvraj, his six sixes at the T20 world cup were something we wanted to capitalise on.