Bengaluru: Firsthandle, an app which allows merchants to target customers who are around them within a predefined radius in real time was launched on Thursday.

"Bengaluru is a technology-driven market and any new technology adoption happens at quick pace. People in this city have limited time to explore their locales, so we are expecting FirstHandle to gain good traction in Bengaluru," said co-founder and CEO Gaurav Sinha in a statement.