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Casting director Gayathri Smitha tells what goes behind selecting the perfect face to sell a product
Updated On: 06 October, 2013 08:45 AM IST | | Rinky Kumar
Who is the befuddled filmmaker harassed by his mother to tie the knot in the latest mobile network ad? Or the kids staring at Shah Rukh Khan with a wide-eyed look while he gulps down a soft drink? Casting director Gayathri Smitha reveals what goes behind looking for the perfect face to sell a product
A filmmaker is in the midst of a shooting schedule when his mother calls him up and asks, “Did you get a chance to go through the girl’s photo that I had sent some time back.” During the 82-second television commercial (TVC), she plagues him incessantly to tie the knot by citing the example of his friend, resorting to emotional blackmail before finally asking him, whether he likes girls at all. Almost all of us have smiled to ourselves after seeing this TVC, empathised for the poor guy and exclaimed, “All mothers are the same.” But ever wondered who is the actor who plays the befuddled son with ease. It’s acclaimed filmmaker Dibakar Banerjee’s assistant director Navin Kasturiya. Casting director Gayathri Smitha opted for Kasturiya for this advertisement after she saw his profile on a popular social networking site and felt he would fit the bill.u00a0

Filmmaker Dibakar Banerjee’s assistant director Navin Kasturiya stars in the latest Vodafone ad
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