When adults take fashion-consciousness to another level, why should kids be left behind? Taking a cue from this logic, sisters Neelakshi and Oiendrila launched a kidswear label that not just makes available trendy clothes for the little ones but also focuses on comfort.

“We found a void in the market for well-designed children’s clothing in India, and decided to put our design expertise together for Nee & Oink. We come from a creative background in design, and so felt this area would be our key focus,” emphasises Oiendrila.