Pushpendra Misra, director-producer at Flying Saucer, an advertising and film production company, is known for his unique brand of humour and innovative ideas. But Lucknow-born Misra often felt that Mumbai was shortchanging creative ideas in exchange for all things commercial.

“Mumbai is a commercial city; success and money are valued over the rest. So, while commercially successful movies and music grab the spotlight, few are aware about artistes beyond the mainstream who are also doing great work,” rues Misra.