There’S a popular saying in the world of technology: “when you run out of technology, talk terminology.” Some might call it cynical, but what cannot be denied that the launch of almost every major tech product these days is accompanied by its own set of terms, benchmarks and technobabble. While most of them are based on a generally correct premise, their importance is so exaggerated and parroted so often that the door is mostly shut firmly in the face of common sense. The result more often than not, is a confused consumer who often ends up making purchases based on what they are being told by marketers rather than their own experience.

Illistration/ Amit Bandre