“Only about 40 to 50 per cent of Indians can send a text message but everyone these days knows how to make a call,” reasons Khushroo Poacha, who started Indianblooddonors.com in 2000. Till date, through their website and SMS service, they have reached out to over 60,000 people in need of blood. Poacha decided to launch a number that people can dial into keeping in mind a large majority who have no access to the Internet or cannot send text messages.