Though quite popular internationally, the Ford Fiesta didn't perform well in the Indian market. Currently in its sixth generation, the Fiesta was introduced more than eight years ago and was long due for a generation change. Finally, Ford has introduced the all-new, seventh-generation Fiesta.

On 29 November, at an event called ‘Go Further’ in Cologne, Germany, Ford showcased the seventh-gen Fiesta to its dealers, employees and journalists. The company has introduced the new Fiesta in four trim levels – Titanium, Vignale, ST-Line and Active. The Titanium is the standard car, Vignale is a more luxurious and fashionable model, the ST-Line is the performance-inspired model (don't confuse it with Fiesta ST which is likely to be launched later) and the Active is the new Fiesta-based crossover.