Working 16 hours a day to climb the corporate ladder, puffing away at 20 cigarettes, life condensed in a laptop, Gen Now, that lives by the mantra "work hard, party harder" is now the ticking bomb for cardiovascular diseases, experts say, noting that the age for heart attacks has reduced.

Researchers point to the "increasingly high risk of heart diseases in the urban youth" who are not aware of their risk status despite improvement in awareness levels.