New Delhi: Moving away from old trends, young women are now opting for preservative-free products for a long-lasting glow and balanced health ahead of their wedding day. The Indian wedding sector is reportedly estimated to be around $40-50 billion in size. So, it turns out to be an important market for many brands. Sheena Jain, founder of India's first fresh almond milk brand SAIN, says the uptrend of going organic and vegan is more likely a result of current health and wellness trends which are fast catching up with women in the age group of 18 to 40.