Design brand Chromakey has kick-started a new initiative, titled DesignShelf, which offers budding designers a platform to showcase their work and pursue a career in the design space. The winner will get a year-long contract to produce products for the store.

DesignShelf is open to designers who have created a utility product or believe they have the knack to do so. Participants need to send in a picture of their creation and they stand a chance to become a product designer.