A compelling desire for even-toned and glowing skin, driven by the admiration of glass skin K-drama and K-pop artists, has convinced many Indians to try Korean skin care routines and products. As the 'K-beauty' regime becomes a thing here, skin care experts share insights on distinctive aspects, fundamental steps and emerging trends
Korean beauty brands have occupied a major slice of the Indian skin care market, which is expected to grow to 20 billion US dollars by 2025 at 25 percent CAGR, as per estimates by market research agency Euromonitor. Image for representation: iStock
The impact of Hallyu (the Korean wave) has not only influenced fashion and entertainment choices of K-drama enthusiasts and K-poppers in India, but also their skin care choices. The adoration for Korean idols and their dreamy flawless looks have made Indians inquisitive about Korean skin care methods, which has in turn boosted the demand for K-beauty products.
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