Real men don’t cry and they don’t wax their chest hair. Neither they go for sit-ups in salons and parlours to shape their eyebrows.

Well, this definition could have easily been accepted if we were living in the early, mid or that part of the 20th century, when tobacco and liquor ads were still ruling the hoardings and all other forms of media. But in the 21st century, men are as self-conscious about their appearance as women have been. Is it the pollution, the depleting Ozone layer, melting icebergs, a lower libido or all of them, we’ll never know the answers, but if studies, polls and other means of measuring public opinion are to be believed, men like grooming.