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Hit the ji-spot

Today, the US will celebrate National Tequila Day, another of the many quirky celebrations getting coined world over. Back home, Kanika Sharma spoke to the man behind Desmondji, who makes this tipple tip in favour of India and its countless clandestine secrets

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It’s because my name doesn’t sound Indian. So, Desmondji sounds funny,” were the words coming from the other end of the phone from Goa, in a deep, rich baritone. “Plus, like how all the famous brands get shortened — Kingfisher for KF, Jack Daniels for JD — I thought that Desmondji, would be DJ, having a fun and party-like connotation to it,” continued Desmond Nazareth, a person who with belief and a hunch has paved his own path through the corridors of IIT Chennai, software companies, Temple University (when he thought of filmmaking) that eventually led to an open sky with Agave plants all abound.


Quirky illustrations by the Desmondji brand, a quintessential feature of their Facebook page

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