Working-from-home is the new reality for many office-goers, now that the deadly Coronavirus has forced a near shutdown of normal life. But, despite gym closures and limited opportunities to step out for fitness, Indians seem to be stepping up and purchasing activewear and fitness equipment online, to set-up personalised and convenient gyms at home.

With social distancing becoming the new norm, consumers have turned their home space into a gym keeping their fitness regime intact. Consumers are increasingly searching for athleisure wear and fitness equipment online as they continue to stay indoors and explore different stay-at-home exercises. Across all the age groups, consumers have become more conscious of their lifestyle choices and are taking steps to innovate and personalize their fitness routines, notes e-commerce giant Flipkart.