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Hot wheels at auto boutiques. The Indian car showroom makeover
Updated On: 25 September, 2009 10:06 AM IST | | Kasmin Fernandes
Selling cars today is no longer plain business. It's art. Showrooms are boutiques, and buying a car is essentially an experience. fyi walks the red carpet at new-age dealerships
Selling cars today is no longer plain business. It's art. Showrooms are boutiques, and buying a car is essentially an experience.u00a0FYI walks the red carpet at new-age dealerships
In an industry where perception is everything, luxury car dealers are spending big to win your confidence, splashing out on presentation, staff expertise, espresso machines and purpose-built showrooms bathed with mood-lighting. Where once a car showroom comprised drab walls and still cars, the trend is now towards making a car purchase a lifestyle experience.
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The Audi showroom at Worli in Mumbai spans 6,150 sq. ft. and has used German furniture, Japanese lighting, Australian flooring and Italian tiling How do you like the new new mid-day.com experience? Share your feedback and help us improve. Read Next Story Trending StoriesLatest Photos |
