Three of out four Hollywoodu00a0films released in last weekend were in 3D (the kids movie Spy Kids 4, the reboot of the vampire story Fright Night and the action film Conan the Barbarian). But none won over audiences from the 2D period drama The Help.

A still from the upcoming Tintin movie by Steven Spielberg and Peter
Jackson

The soft response to 3D overall this year leads some to speculate that the novelty has worn off, at least in the US. With international releases, four out of five top films are in 3D, including the number-one film, The Smurfs.