Justin Ashar is making harmonium and tabla famous in the western world

Some are born talented and unique Their creativity and power tower over others around them We were lucky to find one of them Justin Ashar a Canadianborn artist of Indian descentJustin Ashar is not the usual artist He found a way to incorporate Indian instruments into the mainstream As other DJs around the world mix top100 pop tracks Justin wanted to incorporate and fuse Indian culture with the rest of the world More specifically he experimented mixing the Indian harmonium with wellknown songs and became quite popular because of itIn 2016 Justin Ashar gained fame for covering mainstream pop hits on his harmonium an Indian instrument he purchased in New Delhi on vacation His most streamed video was a cover of Drakersquos ldquoHotline Blingrdquo in which Justin asked fans to send him video footage of themselves dancing to it so he could fuse together a compilation video This project went viral and reached 11 million views This is not a small number for a person who was not even popular on any other platform as a musician You can find his musical projects on his YouTube channel httpswwwyoutubecomdjasharIn 2017 BINAreg Musical Stores known worldwide for their harmoniums sponsored Justin Ashar as a brand ambassador as they saw he had a talent for spreading Indian culture throughout the world By 2018 Justin expanded the vision to include other artists by starting his record label Pug Life Recordsreg httpswwwpugliferecordscom This label was unique in the sense it was more than just a record label it was a way to connect South Asian artists globally to collaborate and have a platform to distribute their artJustin saw a lot of talent across the world but he found many of the artists never had the means to be able to showcase their work Justinrsquos concept was to create an artistic collective and community called the BrownBrotherhood to prove that when artists work together they can accomplish big things He signed Shobhit Banwait a legendary tabla player from Toronto Canada to his label shortly afterwardsAs Pug Life Recordsreg grew Justin changed gears and became an executive producer overseeing all projects that gets released through his label In the summer of 2019 Justinrsquos label collaborated with Speed Recordsreg a powerhouse Punjabi record label to release an official remix to the Doorbeenrsquos viral hit ldquoLamberghinirdquo The production of project spanned 3 countries as Justin organized the music video from the United States to be filmed in Canada and finally distributed in India through Speed Recordsreg on their YouTube channel with a whopping 25million subscribers You can view this project here httpswwwyoutubecomwatchvy1ZY8jnh9kThe idea of the BrownBrotherhood started catching on and more Indian artists started joining the label across the world Most recently Neil Sethi also known as AIR APPARENT an Indian producer based out of San Francisco California joined Pug Life Recordsreg and released his EP entitled ldquoColor Dreamsrdquo to much success Within a few weeks the album was streamed over 100K times on Spotify Pug Life Recordsreg then partnered with Kung Fu Teareg a global bubble tea chain to release AIR APPARENTrsquos official video for ldquoSorryrdquo httpswwwyoutubecomwatchvfaE4N7jj6tUJustin Ashar is changing the world through art and culture with his label Pug Life Recordsreg According to GIPHY an online platform hosting GIFS the label has surpassed 20million views of their custom moving images which is a huge accomplishment in itself httpsgiphycompugliferecords Itrsquos an inspiration to see one person alter the world through spreading the ideas of unity and love while giving Indian instruments the spotlight to a global audienceCatch up on all the latest Crime National International and Hatke news here Also download the new midday Android and iOS apps to get latest updatesThe article has been sourced from thirdparty source and Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text All information provided on this article is for informational purposes only