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Mahindra to revive BSA and JAWA Brands

<p>Mahindra aims to build a lifestyle mobility company with its subsidiary, Classic Legends, using iconic brands like BSA and JAWA</p>

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Mahindra to revive BSA and JAWA Brands

We have already reported that Mahindra & Mahindra has acquired controlling stakes in Classic Legends Private Limited (CLPL) that has recently acquired the classic British motorcycle brand, BSA. Now, Mahindra has announced its plans to refocus on the two-wheeler business with its new subsidiary. The company wants to target premium, niche segments and to co-create a lifestyle mobility company with exciting and relevant partners across products and services.

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